Or they could make a healthy food option more attractive through labelling.īut new research reviewing this paper – which had looked at 212 published papers involving more than two million participants – and others now warns that nudges may not have any effect on behaviour at all. For example, authorities may set a “better” choice, such as donating your organs, as a default. Nudges aim to influence people to make better decisions. This was great news for researchers, but also for governments across the world who have invested in “nudge units” that use such methods. At the end of last year (2021), there was lots of excitement about the first comprehensive analysis of past research on techniques designed to change people's behaviour (known as “nudging”), confidently showing that they work.
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